Is the photography industry oversaturated?


Nicole Hill


I have had so many of my fellow photographers bring up this fear a lot with me lately — the fear that we’re in this oversaturated market for photography, and that they feel like there’s no place for them in this business. So if you’ve been wondering “is the photography industry oversaturated?” Keep reading!

Now, before you get into your own head, here’s what I think: this is absolutely, not true. The idea of an oversaturated market is a silly one in the first place, for everything… but especially for photographers. If you’ve been feeling this weight and this worry, you’re not alone… so let me give you permission to officially drop that weight and that worry, because you’re in the exact right place. 

If you’re waiting for the “perfect” moment to come along, before you’re ready to go after your dreams… it never will. You can ALWAYS find a reason not to start, but the reality is NOW is always the right time to take a jump, follow your dreams, and show the world what makes you you. There has never been a better time than now… 

I promise.

Plus, I am absolutely convinced (like, down to my core convinced) that right here, right now, is one of the very best times there has ever, ever been to start chasing a photography career… no matter what anyone else says. I’ve seen so many brilliant, brave souls — including a ton of our students inside The Photographer’s Path — grow these life-changing photography businesses in the midst of a global pandemic and a faltering economy and a constantly changing news cycle and everything in between…

…and so can you.

But, in case you need a little bit of a play-by-play, I’ve got you — and In this week’s episode I’m talking about everything you need to know about todays current photography market, from actual data and statistics we’ve seen around the booming photography demand, to personal experience and life lessons after 15 years in the photography industry. This is an episode you don’t want to miss. Don’t let fear of an over saturated industry keep you from your dreams. This episode is here to show you what is possible so that you never have to wonder again, is the photography industry too saturated?

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meet the photographer


I've spent the last decade of my life traveling the world as a fashion photographer and I created Horizon Found to give you everything I wish I had when I was starting my career. Here you'll find community, inspiration, and education - to help guide you down the path towards building the photography business of your dreams. My dream is to use this platform to help build a supportive environment in the photography industry.


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The Photographer's Path is currently closed. Get on the waitlist to get early access and special bonuses not offered anywhere else!